News & Events

02/05/11 02.05.11:

Laura Mercier re-packages with Fusion Packaging

Laura Mercier, marketed by Gurwitch Products, has selected Fusion Packaging to supply the new components for their highly successful Flawless Skin line. In an effort to improve brand consistency and upgrade overall shelf presence, Laura Mercier decided that a complete overhaul was a necessity. Retailers across the country are highly anticipating the February 1st unveiling of the new packaging which is sure to build consumer awareness throughout the Laura Mercier brand.

“Our desire was to design and offer a consistent look and feel to our product line that had been missing for some time”, said Jennifer Smith, Divisional Vice President of Packaging, Laura Mercier. “Merging two skincare lines within our line up was going to be a challenge, without a doubt. Fusion Packaging was the perfect partner and solution as they helped us create and present a more unified look with the classic aesthetics we envisioned for this project”, she said. We are excited about presenting Flawless Skin, a collection of luxurious products in a newly designed package to our customers,” she added.

This stellar new package design consists of two acrylic bottles in 15ml and 50ml, five acrylic jars and one glass bottle for a total of eight SKU’s. Laura Mercier is available in over 800 high-end stores in 27 countries around the globe and is considered one of the world’s most respected beauty companies of today.

“We are thrilled to be a partner with Laura Mercier on the redesign of their Flawless Skin products,” says Lesley Gadomski, Regional Sales Manager, Fusion Packaging. “We feel confident that our packaging will not only provide the consistency and clarity they are looking for but will also bestow the attention this brand deserves”, she added.



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