News & Events

02/13/11 02.13.11:

Peter Thomas Roth unveils stellar package design

Peter Thomas Roth Clinical Skin Care selected Fusion Packaging as their packaging purveyor of choice to launch their latest prestige product innovation;Laser-Free Resurfacer. Packaged in Fusion’s 30ml Allure bottle, this clean, sleek, clinical design was the perfect choice for this brands luxury anti-aging treatment.

“We worked closely with the Peter Thomas Roth team to develop the perfect custom package for this prestigious line of skin care”, says Lesley Gadomski, Vice President of Sales, Fusion Packaging. “Prestige products demand prestige packaging and we are delighted to have played a part in the delivery of quality products, packaged in quality packaging to the market,” she added.

Fusion Packaging’s Allure collection was the ideal packaging solution for Peter Thomas Roth’s Laser-Free Resurfacer because its PETG inner bottle provided the flawless compatibility needed for their aggressive formulation while the acrylic outer bottle bestowed the high-end look and feel Peter Thomas Roth was looking for. Fusion’s pump engine for this collection provided the brand with a metal free product path that reiterated and reinforced the formulas compatibility with the overall package design. A deep red custom color was created to depict one of the lines key ingredients,“Dragon’s Blood Complex”, a patent pending concentrate of red resin drawn from the Amazon’s Croton Lechleri tree that claims to repair, resurface and regenerate dull, aging, over-exposed skin.

“We chose to work with Fusion Packaging because their offering aligned with – and best represented - our overall brand philosophy: Breakthrough Formulas. Astonishing Results”, said Peter Thomas Roth, CEO, Peter Thomas Roth Labs, LLC. “They have a wide variety of unique, high-end packaging which represents the image of our clinical skin care line. The quality packaging along with our logo brings immediate recognition to the brand and the element of rich color brings a distinctive representation of the product”, he added.

« back to news