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03/19/10 03.19.10:

Arbonne selects Fusion Packaging for RE9 facelift

Fusion Packaging was chosen to redesign and supply the complete line of new packaging for RE9 Advanced, Arbonne's premier skincare brand.

Arbonne aspired to achieve an updated, high end image that maintained the integrity of the unmistakable RE9 brand identity. With this in mind, Fusion Packaging created several conceptual options for them to consider. The design Arbonne ultimately chose incorporates a unique flared shape throughout the line.

In addition to revamping the brand's overall image, packaging functionality was top priority. "Evaluating pumps to prime and product evacuation were our two main objectives in choosing our airless pump supplier. Fusion Packaging's airless pumps consistently performed at a superior rate. In addition, their pump's non-metal fluid path ensured compatibility with our wide range of products and viscosities," said Greg Chambers, Arbonne's VP of global supply chain.

The new RE9 line also includes jars and tubes supplied by Fusion for a total of 12 SKUs. The size and scope of the project, coupled with a demanding time frame, required seamless coordination between Fusion's engineers, quality control managers and production teams. "Fusion Packaging proved to be an excellent partner on this project. Their knowledge and experience in projects of this magnitude was clearly displayed as our aggressive speed to market timetable was met without interruption," added Chambers.

Arbonne, headquartered in Irvine, California, formulates botanically based, scientifically advanced beauty, health and wellness products, distributed through an international network of Independent Consultants.


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