News & Events

03/31/11 01.31.11:

BORBA selects fusion packaging for skincare launch

Fusion Packaging was chosen to design and supply a line of new packaging for BORBA’s INSIDE-OUT BEAUTY SOLUTIONS skin care. The new product line includes an Eye Crème Concentrate, Wrinkle Soothing Serum and Deep Repair Night Crème all packaged in Fusion’s Axis collection of airless bottles offered in 15ml, 30ml and 50ml respectively. BORBA also collaborated with Fusion Packaging to offer three mini polypropylene bottles in 5ml, 7.4ml and 15ml for a total of six starter kit SKU’s.

The highly anticipated launch of Borba’s skin care line will compliment the ever popular beauty beverages and beauticeutical supplements already on the market today. Available at Walgreens stores across the country, Borba will offer a luxury brand experience to the mass market and provide consumers with the total INSIDE OUT BEAUTY SOLUTIONS philosophy Borba was founded on.

“I chose Fusion Packaging for this project because of their reputation for innovation and quality”, said Scott-Vincent Borba, Creator and Renowned Esthetician, Borba, Inc. “Fusion’s knowledge of the skin care market and their expertise in packaging enabled us to achieve the high-end look and feel that compliments the balance of my portfolio. The package development process was seamless, efficient and allowed us to achieve a very aggressive timeline to launch”, he added.

“Our Axis collection is an outstanding design that offers our customers unparalled shelf presence, says Derek Harvey, Co-CEO Fusion Packaging. “It’s a perfect fit for a brand like BORBA”, he added.



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