News & Events

06/04/13 06.07.13:


Dallas, Texas – June 2013 - Fusion Packaging introduces their highly anticipated LIFT Collection.  Boasting 10 sizes, LIFT is the largest assortment of an airless collection on the market today.  Available in a variety of attractive options, sizes range from 5ml to 100ml in four different diameters.


“The LIFT Collection offers multiple benefits to brands building a product line,” said Lesley Gadomski, Vice President of Sales, Fusion Packaging.  “Starting a range of products with LIFT, a customer has the assurance that we will have them covered—no matter their size requirements—small or large.  It really makes packaging uniformity easy.”


Not only was the collection of primary focus at the Fusion Packaging exhibit at Luxe Pack New York, May 15 and 16, but it is also featured in current advertising and Facebook campaigns.  For their latest ads, all 10 LIFT sizes were spotlighted in the Fall 2013 Pantone® trend colors.  The result is a colorful endorsement of the collection that also hits on key offerings of the collection such as formula compatibility and FusionMatch™ Decoration Technology capabilities.


To bring further awareness to the cost conscious collection, it was promoted through Fusion's official Facebook page launch with the LIFT Off Giveaway.  The giveaway will send one lucky winner and guest to Las Vegas, Nevada to stay at the posh Cosmopolitan Hotel on the legendary Las Vegas strip.


“With data showing that customers are expecting businesses to provide customer service on Facebook, we want to make sure that we can accommodate,” says Jessica Cahalen, Marketing Manager, Fusion Packaging.  “That really was the catalyst for our giveaway. So far it is paying off proving to be a great channel to inform both our clients and the end consumers.”


Fusion Packaging’s Facebook page received more than 800 likes in three weeks.  The giveaway winner was announced Thursday, June 6, 2013.  Stephanie Hartner, a Package Engineer from the Mast Group, Limited Brands was the lucky winner.




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