News & Events

08/03/11 08.03.11:

Jafra Cosmetics International partners with Fusion

Fusion Packaging has been selected to package a new and innovative line of products for one of the world’s most recognized and esteemed beauty brands, Jafra Cosmetics International. Jafra Pro’s latest addition to their skincare product offering includes three new SKU’s; Even Tone, Face Lift SPF 20 and a Night Recovery Concentrate all beautifully packaged in Fusion’s Elle collection. These 30ml airless bottles provide a high-end, prestigious look for the Jafra Pro brand with its gun-metal colored polypropylene bottle, shiny silver, vacuum metalized collar and a gun-metal colored actuator to match.

Jafra Pro promotes and uses multidimensional technology in their new line of products and therefore, wanted to impart a high-end package design that not only conveyed their brands exceptional image but also provided their customer’s with the prestige look they have come to know and expect.

“The decision to partner with Fusion Packaging was easy. We were looking for a premium, elegant, prestige package that would elevate the overall experience of our products with our customers”, says Terry Grabow, Worldwide Marketing Manager, Jafra Cosmetics International. “We’ve created a collection of products with breakthrough formulas that work which will serve as a halo brand for Jafra. We needed the appropriate packaging for the launch; Fusion Packaging provided just that”, she added. Headquartered in Westlake Village, California, Jafra has more than a 50 year history of creating innovative, quality products and as part of a billion dollar direct sales company and has become one of the world’s largest cosmetics manufacturers in the beauty sales industry.

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