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09/02/14 09.02.14:


DALLAS, TEXAS - September 2014 - Fusion Packaging announced a new packaging project with Shade Sunscreen, a California-based suncare brand born from Nouvelle Labs’ Griff Snyder and professional surf legend, Strider Wasilewski. Developed with the purpose of providing superior protection while “being mindful of our sensitive environment, our reefs, and our bodies,” Shade opted for Fusion’s 50 ml Eclipse airless bottle for SPF 30+ Opaque and SPF 30+ Tinted sunscreens.  

To decorate the Shade packages, Fusion first injected the bottles and overcaps with a custom gray, followed by a matte spray layer. The brand differentiated the Opaque and Tinted formulas by opting for silver and gold UV metallized collars and hot-stamped brand logos, respectively. The ergonomic Eclipse actuators are injected gray, while the back of the bottle features custom silkscreened decoration. The end result is a distinct sunscreen package with a hip and appealing look.  

One of Fusion Packaging’s most diverse stock collections, Eclipse features a lightweight, polypropylene-based design in a wide assortment of shapes, sizes and pump output options. From the 5 ml Mini to 100 ml Jumbo, the cylindrical Eclipse bottle features an ergonomic actuator that fits easily in the hand. The environmentally friendly collection has a number five recyclability rating, making it a perfect fit for Shade’s company mission. 

The brand was drawn to Eclipse’s many airless benefits, including near 100% product evacuation, quicker strokes to prime, and a metal-free fluid path. Ideal for organic and natural products due to its ability to use little or no preservatives, Eclipse’s airless dispensing system preserves and protects Shade’s mineral-based, water-resistant sunscreen, which uses micronized zinc and titanium dioxide to naturally protect the skin without the use of chemical UV filters.  

Shade Sunscreen is available at and through select retailers. For more information on Fusion Packaging and the Eclipse collection, visit



Fusion Packaging is a global leader in the design, engineering, manufacturing, and distribution of luxury packaging for the beauty industry. For ten years, our commitment to quality has redefined the standard for perfection in the skincare and cosmetic packaging industry. Specializing in airless packaging, Fusion sets industry standards for quality with quicker pumps to prime, higher product evacuation rates, and consistent precision dosing. The world’s leading cosmetics companies have trusted Fusion Packaging’s beautiful, innovative and functional packaging to protect and dispense their most valuable formulations, including Mary Kay, Elizabeth Arden, Avon, Urban Decay, and Arbonne.

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