News & Events

10/03/13 10.03.13:

Fusion Packaging Chosen for New eSalon Product

Dallas, Texas—October 2013 - Fusion Packaging was selected to develop a new package for hair brand, eSalon. The brand chose a 50ml airless bottle from the Flare stock collection for their new product, Shining Armor Renewing Treatment Oil.

This is Fusion’s first collaboration with eSalon, the unique hair color specialist brand.  The haircare company creates individualized hair color to suit their clients’ needs. According to their website, “Every order is custom blended, bottled and packaged, then sent to the client as soon as it's completed.” By combining experienced colorists, high quality ingredients, and customized formulas for every customer, eSalon offers a new perspective on hair color.  This marks Fusion’s entry into haircare for a stock item.

The decoration of the Flare bottle is simple and sleek with a contemporary look and feel with a “flared” actuator style.  The silk-screened and hot-stamped eSalon logo shown on the bottle is new after having recently gone through a rebranding.  The white bottle and black text along with vibrant red details emphasize their serious quality while also highlighting their belief that the right hair color can make a difference in a woman’s demeanor.  Fusion took eSalon’s new vision to heart, making sure their Shining Armor Renewing Treatment Oil accurately reflected their desired new identity.

The product is a multi-functional, light-weight oil that fights frizz and makes styling easier without making hair appear greasy.  The oil formulation is argan-infused and packed with antioxidants and vitamins E and F to protect hair, add shine, and prevent color fading.  Shining Armor also works as a great primer to protect hair before using styling tools.  The airless benefits of the bottle protect the advanced formula and allow for precise dosage.

The product is currently available through eSalon’s website, http://www.esalon.com/.

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