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10/23/14 10.23.14:

FUSION PACKAGING AND STRIVECTIN PARTNER FOR NEW LAUNCHES AND BEST-SELLING PRODUCT REPACKAGE

DALLAS, TEXAS – October 2014 – Clinical anti-aging skincare leader, StriVectin®, partnered with Fusion Packaging for two 2014 product launches. The brand selected Fusion’s 30 ml and 50 ml Couture jar and 5 ml Ice jar for the StriVectinLABS Extreme Cream, as well as the 100 ml Ice jar for the Nourishing Cleansing Balm.  

For Extreme Cream, a deeply hydrating treatment formulated with the brand’s patented NIA-114 technology, StriVectin opted for the prestigious, double-walled Couture jar collection. To give the jar a luxurious yet clinical aesthetic, Fusion applied a shiny silver spray to the inside of the outer jar for added dimension, paired with minimal silkscreened decoration. To complete the look, the closure features a sprayed silver inner cap with a clear outer cap. The acrylic Couture jar has a thick-walled base with a wide profile for brand design, and offers a broad range of sizes from 15 ml to 100 ml. 

The brand also selected Fusion’s Ice collection for the recently launched StriVectinLABS Nourishing Cleansing Balm, packaged in the 100 ml single-walled PETG Ice jar. This jar features a crisp, white base and closure with simple silkscreen and hot stamp art to mirror the clean and gentle formula. For a coordinating sample-sized version of Extreme Cream, StriVectin also selected the 5 ml Ice jar decorated with the same shiny silver spray and minimal silkscreen art as the 30 ml and 50 ml full-sized jars. One of Fusion’s most diverse stock collections, Ice offers an expansive line of jars ranging from the 5 ml mini to 350 ml jar, which is ideal for body creams, scrubs and masks.  

In further collaboration, the two teams worked to redevelop packaging for the best-selling TL Advanced Tightening Neck Cream. For its breakthrough formula, the brand opted for the 50 ml Couture LTE jar, a stock collection from Fusion that is reduced by nearly 50 percent in plastic material for eco benefits. This tightening and lifting product, which remains the number one selling neck cream in the prestige market, required a package that reflected the youthful vibrance the anti-aging formula provides over time. To achieve this, Fusion injected the inner ABS cap with the brand’s custom yellow hue, which stands out beneath the crystal-clear PMMA outer cap for maximum shelf impact. The lightweighted Couture LTE jar is comprised of a PMMA base and PP inner cup, and is available in 40 ml and 50 ml capacities.  

“We are always looking at new ways to develop more environmentally conscious packaging to our customers,” said Dan Dominski, VP of Product Development, Engineering and Quality for Fusion. “Brands are paying closer attention to the packaging materials that play a part in the overall brand story. At the end of the day, we all want to leave the world a better place.” 

StriVectin products are available at StriVectin.com, QVC.com, Macy’s and Ulta. For more information on Fusion Packaging and the Couture, Ice, and Couture LTE collections, visit fusionpkg.com. 

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