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12/15/15 12.15.15:

Fusion's New Launches Offer More Brand-Building Packaging Families

DALLAS, TEXAS - December 2015 - Fusion Packaging recently expanded its product catalog with new offerings that build upon its existing stock packaging collections. With the addition of the Direct Effect Oval Tip Airless applicator, Prime 42 mm and Prime 48 mm Jumbo airless bottles, Prime Jar, and Buxom collection, Fusion offers brands the widest selection of stock packaging solutions for both turnkey and custom design projects.  

Fusion’s award-winning Direct Effect collection of piston-driven direct applicators added the Oval Tip Airless, feauturing a precision teardrop-shaped design to effectively target the delicate contours of the face. Ergonomically designed to aid in formula application and absorption, Oval Tip Airless is available with either a velvety Smooth or Stimulating TPE surface for additional massage benefits to improve circulation. This single-wall applicator adds a delicate silhouette to the Direct Effect Airless’ existing product lineup, which includes the Curved Tip, Single Rollerball and Dual Rollerball applicators. This collection is available in 5 ml, 8 ml, 10 ml and 15 ml capacities with a 0.09 ml product output.  

The pretigious Prime collection introduced the Prime mid-range 42 mm and Prime Jumbo 48 mm airless bottles, which offer wider profiles for more ample brand billboard space, and a broader capacity range from 15 ml to 100 ml. Also adding to its brand-building appeal, the new Prime Jar combines a luxurious double-walled acrylic base and aluminum closure to lend an upscale aesthetic to any product. This elegant jar rounds out the Prime collection in 15 ml, 30 ml and 50 ml capacity options. 

Similar in style to Fusion’s Couture collection, Buxom blends a thick-walled acrylic bottle with a convenient C-shaped actuator that does not require an overcap. This airless bottle’s double-walled design offers a large canvas for brand art, and can be customized with a variety of decoration techniques, including vacuum metallization, hot stamping, silkscreen, and custom mirror, frost or gradient sprays. Buxom is available in 30 ml and 50 ml capacities.  

For more information on Fusion Packaging’s recent launches, please visit

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