Visit Fusion PKG at Luxepack NYC!  5/15 – 5/16
Visit Fusion PKG at Luxepack NYC!  5/15 – 5/16
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Marketing Coordinator (Trade Show)


The Marketing & Events Coordinator will report to the Marketing Manager and be responsible for effectively managing our numerous trade show exhibits and events from end to end. Act as the liaison between the Dallas & China Office for marketing sample requests.

The Marketing and Events Coordinator will also have general responsibilities in Product Development. Primarily, this portion of the position relates to securing sample inventory, creating and delivering samples and assisting in market research to develop new marketing samples.

Essential Duties and Responsibilities

Events and Trade Show (80%)

  • Manage trade show/event budget
  • Consult and negotiate rates with vendors
  • Create trade show/event agenda, planning deck and calendar
  • Plan and execute graphic selection for trade shows
  • Oversee all trade show and event samples and shipping
  • Coordinate trade show and event set up on site domestically
  • Event go-to person on site for issues, meals and schedules
  • Manage samples used by sales team
  • Responsible for setting up sales training for new samples
  • Manage billing/invoicing for trade shows and events
  • Prepare and confirm all travel and accommodation arrangements
  • Manage NYC, Dallas, & LA showroom aesthetics and sample coordination
  • Coordinate industry networking events (CEW, CIBS)
  • Lead or assist in other assigned projects

Product Development (20%)

  • Act as the liaison between the Dallas & China Office for marketing sample requests
  • Create and execute marketing sample requests in Salesforce
  • Works with China office to deliver samples on time
  • Maintain and update marketing sample inventory
  • Plays an active role in creating, launching, and/or implementing new marketing samples
  • Works with China office to deliver samples on time
  • Assists in the market research and packaging trend analysis to develop new marketing samples
Expectations for Success
  • To be committed to be our brand ambassador
  • To be committed to work in a framework of integrity and urgency to meet or exceed expected hiring needs; Consistency in seeing projects to completion with minimum oversight
  • Have a solid technical foundation and a passion for learning new programs
Position Requirements‬
  • Bachelor’s Degree in Marketing, design, business or associated fields from an accredited college or university
  • Five or more years of experience with trade shows and event planning
  • At least one year of experience utilizing Salesforce for campaigns
  • Ability to travel (domestically) approximately 10% of the time – for trade shows
  • Beauty/Cosmetic/Retail industry experience highly desired, but not required
Competencies for Success

Written Communication: Expresses ideas clearly and concisely in writing; uses graphics and other aid to clarify complex and technical information; uses specific languages to tailor written communication to effectively reach an audience

Diagnostic Information Gathering: Identifies specific information needed to clarify a problem or to make a decision; checks multiple sources to verify accuracy of information; probe skillfully to get at the facts if others are reluctant to provide full information; seeks the perspective on the stakeholders impacted

Forward Thinking: Anticipates the implications and consequences of situations and taking appropriate action to be prepared for possible contingencies

Initiative: Identifies what needs to be done and doing it before being asked or required by the situation; seeks out others involved in a situation to learn their perspectives; takes independent action to change the direction of events

Thoroughness: Sets up procedures to ensure high quality of work and monitors the quality of work on a regular basis; develops and uses systems to organize and keep track of information or work progress

Stress Management: Remains calm under stress and can effectively handle several problems at one time; maintains a sense of humor under difficult circumstances; manages own behavior to prevent or reduce feelings of stress