Visit Fusion PKG at Luxepack NYC!  5/15 – 5/16
Visit Fusion PKG at Luxepack NYC!  5/15 – 5/16
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Marketing Director

Summary

Fusion Packaging is a market leader of luxury packaging and turnkey formulas to the beauty industry.  We are a fast paced, high-energy, entrepreneurial company with a stellar reputation for quality and innovation.  We are seeking a self-motivated, pro-active Marketing Director with strong leadership skills to develop and implement a marketing strategy to support the needs and mission of the organization.

The ideal candidate will have the ability to work fast and meet tight daily/weekly deadlines; bringing a positive attitude, enthusiasm and commitment to the team.  Knowledge and passion for the beauty industry and its marketplace with a track record of success and product launch/positioning/messaging.

 

ORGANIZATIONAL STATUS

Reports to the CEO

 

WORKING RELATIONSHIPS
  • Works with all cross-functional departments
  • Leads marketing and creative teams to deliver key objectives for execution of marketing deliverables
ROLES AND RESPONSIBILITIES:
  • Manage and coordinate all marketing, advertising and public relations activities
  • Create quarterly and annual strategic and tactical marketing plans
  • Oversee the creation and dissemination of visual & written materials including various sales presentations, brochures, presentation sheets, press releases, pitches, recaps, award entries and product copy
  • Collaborate with turnkey division on product calendar
  • Organize and implement strategy to launch all turnkey products to the marketplace
  • Oversee social media calendar and social media content for Fusion’s Facebook, Twitter, Instagram, and Pinterest accounts on a daily/weekly basis
  • Carry out market research and translate market trends into product ideation
  • Develop and maintain a strong and productive relationship with both print and electronic media. Ensure the organization is understood by the media and the media are interested in presenting information to the target market in a manner that informs and educates them on the organization
  • Oversee the development of advertising and promotional plans
  • Manage the use of external resources as they pertain to the marketing and communications function (i.e. advertising agency, printers, etc.)
  • Oversee trade show and event preparation oversight and possibly attend shows
  • Create and manage marketing budget
SKILLS & SPECIFICATIONS
  • Strong Management skills
  • Highly motivated, driven, and energetic individual with a sense of resourcefulness
  • Organized, problem/solution oriented and creative by nature
  • Possesses a love and passion for all things beauty and the desire to learn and grow in the industry
  • A team player and excellent communicator with strong presentation, verbal and written skills and knowledge of AP Style
  • Thinks outside the box with the ability to collaborate effectively and possessing strong interpersonal skills
  • Ability to multi-task, detail-oriented, fast-learner and well organized
  • Social Media Savvy with stellar web researching skills and knowledge of trends
  • Strong Project Management skills
  • A strong sense of urgency with the ability to manage details and projects while responding to changing priorities and feedback
  • Ability to balance creativity with analytics
  • Ability to edit written materials and provide content improvements
  • Take a pro-active approach to update management on activities and status of projects
  • Work well with others and possess a sense of humor and sense of loyalty
  • Have a desire to go above-and-beyond the call of duty
EDUCATION & QUALIFICATIONS
  • College graduate preferably in Marketing, PR, Communications, Journalism, Advertising or related field
  • 5-7 years previous experience in Beauty Marketing
  • Portfolio of previous work a must

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