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Regional VP of Sales – Western Region

The Regional VP of Sales will provide sales leadership and direction to assigned Sales Executives to ensure individual and regional sales goals are met. The Regional VP of Sales Manager will work with executives to develop and execute a sales strategy to enhance market penetration.  Sales Executives sell beauty solutions including color and skincare packaging and turnkey on-trend formulations and packaging services for both color and skincare in a competitive and innovative marketplace.


Reporting Structure

Direct Reports:

  • 3 in Sales
  • All other positions based in LA office will have dotted line responsibility

This role will interface with leaders and cross-functional teams across the organization: Sales, U.S. & China Operations, Packaging, Design & Development, Marketing, Accounting & Finance, IT and Human Resources.

The desired background we are seeking

  • Bachelor’s degree in business or related areas from an accredited college or university
  • Ten or more years of experience in a sales capacity with four or more years of experience leading outside sales professionals
  • Business-to-Business sales leadership with complex sales cycle and customizable product/high SKU count required; Prior experience in the beauty industry is a plus
  • Proven record of building and growing a sales team and meeting/exceeding annual sales and profitability goals
  • Prior experience with China-based or global manufacturing is strongly desired
  • Salesforce knowledge is preferred but not required
  • Ability to travel up to 35% travel in your assigned territory and to attend industry trade shows
Key focus areas that will have an impact
  • Create, drive, and implement sales strategy for the Western Region in order to meet territory sales budget and revenue goals.
  • Develop and apply an in-depth understanding of Fusion’s processes/procedures and sales tools/systems to execute an effective long-term sales strategy
  • Monitor and take necessary measures to ensure adequate pipeline of opportunities for sustainable growth within the region
  • Prepare sales reports showing sales volume, bookings and areas of proposed customer base expansion
  • Support Sales Executives in business development; Confer and assist in negotiating customer agreements
  • Manage hiring, training, and performance evaluations to develop team members to their full potential; Set sales territories and goals; Direct sales forecasting activities and appropriate employee performance goals
  • Analyze sales statistics to formulate sales policies and assist sales staff in promoting products and services; Collaborate in planning marketing strategies and implementing marketing programs
  • Monitor and evaluate activities and products of the competition and report competitive market information to executive leadership
  • Meet with and maintain relationships with key customers; Support assigned accounts and broaden footprint and presence within accounts
  • Examine and control expenditures of region to conform to budgetary requirements
  • Provide career development for employees through direct performance feedback and coaching
  • Assist in building structure of the integration of the package and turnkey sales teams.
  • Lead or participate in other assigned projects
Performance Indicators
  • Ability to use assertive tact to instill sense of urgency to best project manage a new or existing customer
  • On-the-ground troubleshooting skills and the ability to clearly articulate the next steps to ensure all parties are aligned and a clear path forward is set

Ability to accept feedback from executives, then find a constructive and meaningful way to use feedback to resolve an issue or better align with the overall business strategy

Competencies for Success
  • Leadership: Provide focus and motivational support to achieve excellence in customer satisfaction; Foster teamwork and cooperation for team unity; Manage individual and team’s performance
  • Verbal Communication: Effective negotiation, persuasion and diplomacy while working closely with internal project team members and external customers
  • Analytical Thinking: Approach problems logically; Provide meaningful analysis through verbal and written presentations; Use discretion and independent judgement to solve complex problems
  • Customer Focus: Discover and meet underlying needs of customers; Act as a trusted advisor; Employ consultative techniques to achieve objectives


We are pleased to announce that FusionPKG is now part of the AptarGroup, Inc., family of companies.

Aptar is a global leader in the design and manufacturing of a broad range of drug delivery, consumer product dispensing and active packaging solutions. Aptar uses insights, design, engineering and science to create dispensing, dosing and protective packaging technologies for the world’s leading brands, in turn making a meaningful difference in the lives, looks, health and homes of millions of people around the world. Aptar’s innovative product solutions and services serve a variety of end markets including pharmaceutical, beauty, personal care, home, food and beverage. The company is headquartered in Crystal Lake, Illinois and has over 14,000 dedicated employees in 20 countries. For more information, visit www.aptar.com.


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