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TARTE COSMETICS LAUNCHES NEW MERMAID SKIN SERUM WITH FUSION PKG
Cruelty-free and eco-friendly makeup brand, Tarte launched their new Mermaid Skin™ Hyaluronic H2O Serum with Fusion PKG airless packaging. The brand chose the 50ml Prestige Airless Bottle, 15ml Fuse Airless Bottle and the 10ml Fresh Airless Bottle for their three size offerings of the product.
This vegan, water-light hydration serum loaded with complexion quenchers is contained in three of Fusion’s airless bottles that allow the brand to mimic the look of the ocean. Their full size 50ml option in Fusion’s Prestige Airless features an aluminum over cap, collar, actuator and base to maintain consistency of the custom gold anodization. The smaller option in Fusion’s 15ml Fuse Airless matched their full size design with an ABS UV Metallized gold over cap and Aluminum gold anodized collar, actuator and base.
Both 50ml Prestige Airless and 15ml Fuse Airless was decorated with a Heat Transfer label to a PCTG bottle to get a seamless and translucent effect. In order to match the custom gold caps, a final hot stamp was applied over the Heat Transfer Label for the product copy. An additional travel size option was created in the 10ml Fresh Mini Airless. This was produced with a UV Metallized gold over cap and collar to match the two larger size bottles. On this polypropylene bottle, a gold metal silk screen was applied over Heat Transfer label to maintain the same seamless translucent ocean effect.
The Prestige Airless is part of a collection of elegant bottles designed with a base for an elevated appearance. It features a crystal clear bottle available in PCTG or SAN with a sophisticated aluminum shoulder, collar and overcap. This bottle is offered in three different size options including 15ml, 30ml and 50ml.
The Fuse Airless is a collection of refined bottles offered in both 32mm and 26mm diameters designed with a base for a more slender profile. This collection has elegant aluminum accents paired with a durable, shatterproof PCTG bottle that gives it a glass look. This collection is offered in 15ml, 20ml and 30ml options.
The Fresh Mini Airless bottle is part of the 19mm Fresh Collection, which features a range of clean, simple polypropylene airless bottles and tubes designed and offered with two pump options: aluminum and or all plastic. The Fresh Mini is ideal for brands who want to offer sampler or travel sizes. This mini collection is available in a variety of sizes which includes 5, 8, 10 and 15ml.