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FusionPKG broadens capabilities through acquisition of Architectural Beauty
DALLAS (March 12, 2019)—FusionPKG, a full-service supplier to the beauty industry, has acquired Architectural Beauty (AB), a cosmetic formulation, marketing and turnkey provider based in Paramus, NJ. The acquisition supports FusionPKG’s turnkey division, FusionPKG BeautyLab, by bolstering their portfolio of innovative formulas and expanding their capabilities to include marketing and design services. These strategic additions dovetail with FusionPKG’s established packaging expertise to round out their ability to deliver fully integrated skincare and color cosmetics products.
“AB has an outstanding track record in formulation development and turnkey execution,” says Derek Harvey, Co-CEO of FusionPKG. “The integration of AB into our global network of formulators and contract manufacturers will support our expansion strategy and assure that we are offering the best of innovation in both packaging and formula. With consumers demanding Fast Beauty, the brands are challenged with a constant demand for newness, this model provides a solution to their challenge.”
Architectural Beauty, founded in 2010, specializes in the creation of cosmetic brands from the ground up. The company was founded by renowned chemist Russ Grandis and marketing whiz Geri Sanowski. Grandis, Sanowski and the current staff will remain in place and continue to operate in their current capacity.
“FusionPKG is an industry leader that we have always admired, so becoming part of their team was an opportunity we knew we wanted to seize,” said Grandis. “We are excited to have Architectural Beauty partner with the FusionPKG team. Our chemists fit naturally into their turnkey model, which is based on using innovative practices to helping brands get to market quickly.”
Founded in 2004, FusionPKG is a total beauty solutions provider headquartered in Dallas, with offices in New York, Los Angeles and Zhejiang, China. Fusion combines design and engineering expertise to develop packaging for both skincare and color cosmetic categories. In addition to packaging, Fusion’s Beauty Lab division offers turnkey formulations, that are integrated with their innovative packaging, providing customers with a quicker speed-to-market option. Attention to detail and commitment to excellence have made Fusion an indispensable partner to the world’s leading beauty brands, such as Estée Lauder, Tarte, Rodan and Fields, Urban Decay and Murad. Find out more about their award-winning beauty products that outshine and outperform at fusionpkg.com.