R2 REFILLABLE STICK

R2 turns the everyday beauty stick into an experience worth holding onto. Designed with a durable reusable outer package and replaceable inner cartridge, R2 allows consumers to keep the primary package they love and simply twist in a fresh refill when it’s time for more. For brands, that means more than a refillable format. It creates an entirely new way to think about the product lifecycle—from starter sets and replenishment programs to subscriptions, limited-edition cases and seasonal formula drops. Premium on the first purchase. Designed to keep them coming back.